During my time at 22 Vanderbilt, I worked on projects as the company transitioned under its new business name. I collaborated with the hospitality team to transform the image of the existing and emerging F&B facilities open to the public within the building. Following the brands guidelines I spearheaded in campaigns implementing marketing strategies through my art direction and graphic design, and reassured the guest experience at 22 Vanderbilt.
Digital Marketing - Graphic Design - Brand Identity - UX/UI Experience
Company You Keep Hospitality
Brand Identity - Design - Product Design - MailChimp
At Company You Keep Hospitality, our mission is to deliver exceptional food and beverage experiences.
I redesigned the Company You Keep logo as part of a broader rebranding effort across the building and its partners. Our goal was to develop a flexible brand identity that evokes the relaxed, elevated feeling of being in paradise. The structured lines represent a strong foundation, while nodding to the brand’s art deco and mid-century modern roots. The pineapple crown element reappears as a subtle symbol of hospitality, something you might expect to find in your own oasis.
Digital Marketing - Brand Identity - Social Media
Melangerie is the newest installment to the 22 Vanderbilt building providing an All-Day Gourment selection of breakfast, lunch, and dinner. As well as providing gastronomic photography for these menus, I was creative lead for the opening of the Bar at Melangerie. I designed the menu and headed the digital campaign by shooting and designing content for the brand.
